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What do you want to do? Entertain? Inform? Sell to new customers? Take orders from old friends? First, you must get their attention. Then you have to hold it. The only way to do that is with content. All the bells & whistles -- garish colors, spastic animated gifs, 'great' graphics that slowly ooze down the screen -- won't get you there. You need a plan -- and a web presence -- that will do what needs to be done. |
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