  © 1999 John Mahoney
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Working it out Okay. You've identified your audience and focussed your message. And you've hired a savvy web consultant. Excellent. Your team has crafted taut, compelling copy and created sharp, web-optimized graphics that download in a hurry so you needn't worry about frustrating visitors who still have small screens and peer at low-rez images. The site architecture is logical, the navigation scheme works for newbies and old hands alike, and the color palette accurately reflects your company's personality. All systems are go. But wait, there's more...  |